6 - Develop
The Develop phase takes the initial design brief and through an iterative process of developing and testing, refines the product or service concepts until they are ready for implementation. Using design and creative techniques, the design team and partners develop the individual service components in detail and ensure they link together to form a holistic experience.
In the Develop phase working iteratively and testing with users throughout the process helps ensure a more robust service and focuses the teams’ efforts. The final product or service will incorporate this feedback and be ready for implementation.
Objectives
- Develop the initial brief into a product or service for implementation
- Design service components in detail and as part of a holistic experience
- Iteratively test concepts with end users.
What should you do in the define phase:
Prototype your ideas
You want to demostrate how your process or service will work in the real work, so creating prototypes enables people to understand the concept and allows stakeholders and uses to agree if it's meeting their needs. You can use static prototypes like to be process maps or blueprints to easily commuicate and share the end to end process. Creating usable prototypes such as mock-ups or running pilots will help you gain better understanding.
Check you're meeting user need
Again you should remind your self of what the user need is and run user testing to gather useful feedback on the feasibility of your prototype. You may have to trial your prototype several times, making tweaks based on feedback, this is iterartive design and is encouraged to ensure you get the best solution.
Plan for delivery
Once you have tested and improved your solution you need to plan how you're going to implement this. You need to agree measures to check how your outcome has meet user need and any other predicted benefits. You need to produce a clear set of actions and timescales for delivery using a roadmap can be a good visual way of planning this.
This phase will only be complete when you are ready to go live and deliver the service.
