Headings

• avoid redundant introductory words such as 'this consultation is about…' or 'a form to…'. Use as few words from the title as possible and include keywords that you’ve not used in the title.

Do not use:

• questions
• technical terms unless they have already been explained
• ‘introduction’ as your first section for example, the page is called ‘Apply for a discount’ the first paragraph is ‘On this page you will find out how to apply for a discount’.